Case Study: UNIQA improves customer engagement with unblu Secure Messenger

UNIQA doubles Messenger usage with unblu to boost customer engagement

Uniqa, a leading European insurance company, sought to modernize its relationship-driven sales model and improve digital customer engagement. To address this challenge, they partnered with unblu to implement its Secure Messenger product, launching a fully branded messaging solution called the UNIQA Messenger.

The solution from unblu was integrated into Uniqa's customer app and web portal, enabling secure communication between sales agents and customers. This led to greatly improved efficiency for agents and higher customer satisfaction. Usage of the messenger doubled between 2023 and 2024, helping Uniqa strengthen customer loyalty and move toward a successful hybrid model of insurance engagement.

Uniqa