Case Study: Wieland Construction achieves enhanced accountability and streamlined business development with Unanet CRM

Unanet CRM by Cosential and Wieland Construction Case Study: Enhancing Accountability Through CRM Sophistication

Wieland Construction, a decades-old AEC firm focused on negotiated projects, struggled with a generic CRM that lacked industry-specific features, responsive support and cloud accessibility. As the company expanded beyond Michigan it relied on manual Excel reporting and missed client follow‑ups, creating gaps in accountability and business development visibility.

Switching to Unanet CRM by Cosential gave Wieland a web‑based, purpose-built platform that centralized interactions, automated lead-to-opportunity tracking, phone logging and coded sales stages. The CRM enabled targeted reports that recovered overlooked clients, improved BDM accountability and funnel visibility, and—by Wieland’s account—delivered roughly a 100% improvement in marketing and business development performance.

Wieland

Kevin Shaw

Vice President of Marketing