Case Study: UMC achieves rapid CRM adoption and efficiency gains with Unanet CRM

UMC boosts CRM user adoption 3x and goes live in 4 months with Unanet

UMC, a century-old construction firm, faced challenges with a costly, unstable generic CRM that led to low adoption and inefficient operations. They sought a purpose-built solution to improve collaboration and growth. This led them to choose Unanet, specifically Unanet CRM by Cosential.

Unanet implemented its AEC-focused CRM in just four months. The results were significant immediate cost savings, at least triple the user adoption, and a 20-30% efficiency gain for the marketing team. UMC also grew its contact base by 30% and achieved real-time reporting. Unanet provided a stable, integrated system that became the single source of truth across the company.

UMC