Case Study: a national brand industrial contractor unifies teams and boosts collaboration with Unanet CRM

National Brand Industrial Contractor boosts CRM adoption from 60% to 90% with Unanet

National Brand Industrial Contractor, a large industrial firm with over 10,000 employees, faced challenges with its existing CRM tools as it grew. The systems could not provide clear pipeline visibility or support effective cross-team collaboration, hindering business development. Seeking a purpose-built solution, the company turned to Unanet CRM.

Unanet implemented its industry-specific CRM, which required minimal customization and featured deliberate data migration and training. This approach led to rapid results: CRM user participation grew from 60% to nearly 90%, leadership gained trusted data for strategic decisions, and 95% of users found the system easy to learn. Unanet delivered a single source of truth that improved collaboration and provided faster time-to-value than generic platforms.