Case Study: Layton Construction Co. achieves streamlined proposal management and faster, data-driven proposals with Unanet CRM

How Layton Construction’s Lean Marketing Team Supports Their Growing, ENR Top 50 Firm

Layton Construction, an ENR Top 50 firm that reported $1.4 billion in 2017 and operates across healthcare, education, retail, hospitality and other sectors in 20–30 states, relied on a lean marketing team to support pursuits from 10 offices. Rapidly increasing requests and fragmented data—tracked in an unwieldy spreadsheet—strained their proposal process and made it difficult to find consistent, reliable project information.

They implemented Unanet CRM by Cosential, including a Financial Data Connector to sync with CMiC, creating a central, searchable repository of project data. The tool sped proposal development, improved onboarding, reduced back-and-forth with project teams, enabled better reporting and collaboration, and let the small marketing team scale more effectively—delivering time savings, stronger data integrity, and ongoing growth support.

Layton Construction Co.

Travis Wilson

Director of Marketing