Case Study: Gilbane achieves 60% boost in collaboration and streamlined business development with Unanet CRM

How A World-Class Construction Company Supercharges its Business Development With Unanet CRM

Gilbane Building Company, a 150‑year‑old, family‑owned construction and real estate firm with over 2,800 staff across 45 offices, needed a modern CRM to better support its relationship‑driven business development. Business developers lacked a centralized platform for pipeline and pursuit management, cross‑office knowledge sharing, scalable processes, efficiency gains, and robust reporting to support predictive insights and ROI forecasting.

Gilbane selected Unanet CRM and ran a structured rollout—multi‑stakeholder buy‑in, targeted training, power‑user champions, and seamless email and mobile integration—to embed the system into daily workflows. The solution consolidated customer and pursuit data, automated logging and reporting, and delivered dashboards and analytics; early results included a 60% increase in cross‑functional collaboration, faster access to historical client information, improved pipeline visibility, and stronger data‑driven decision making.

Gilbane

Ryan Hutchins

Executive Vice President