Case Study: UMC achieves rapid CRM deployment, significant cost savings and 3x user adoption with Unanet CRM

AEC Firm UMC, a Lightning-Fast CRM Implementation Produces Positive Results Just as Quickly

UMC, a century-old, multi-discipline construction firm behind Seattle icons like the Space Needle and Amazon’s Spheres, faced a mounting systems problem: an expensive, unstable, heavily customized off‑the‑shelf CRM that required a full‑time admin and third‑party overlay, delivered poor user adoption, spotty vendor support, and left marketing, sales and BD without a single source of truth.

After a rapid selection and four‑month rollout, UMC implemented Unanet CRM, a purpose‑built AEC solution. The integrated system eliminated the need for a dedicated CRM FTE and third‑party overlay, drove roughly 3x better user adoption, improved marketing efficiency by 20–30%, grew the contact base ~30%, and delivered real‑time dashboards and cross‑company alignment that immediately improved collaboration, pipeline visibility and business outcomes.

UMC

Bob Frey

Director of Sales and Operations