Case Study: a nationwide pet industry client improves marketing targeting with Unacast and Spatial.ai

Pet Industry Client optimizes marketing across 50+ locations with Unacast

A pet industry client with over fifty locations nationwide brought its marketing efforts in-house and sought to validate its assumptions about customer demographics and buying patterns. Historically relying on disparate data sources, the client partnered with Unacast and its Location Insights Platform to gain a true understanding of its customers' behaviors and preferences.

Unacast provided detailed trade area analysis by zip code, which improved media planning and identified where customers were actually coming from. This data was then used with Spatial.ai's PersonaLive Platform to analyze top customer segments and create targeted campaigns. The solution was described as a "game changer," allowing the client to move away from assumptions and craft more effective, data-driven marketing strategies that resonate with consumers.