Case Study: Lake Nona refines community planning with Unacast location analytics

Lake Nona uses Unacast’s Q1 and Q2 2020 insights to refine community growth strategy

Unacast provided location analytics services to Lake Nona, a fast-growing master-planned smart city community in Florida. The challenge for Lake Nona was to gain a deeper, data-driven understanding of visitor origins, movement patterns, and community engagement to inform its strategic planning and conversations with potential retail partners.

The solution from Unacast involved analyzing mobile device data via geofencing across the community. This provided Lake Nona with precise insights into its catchment area and validated its existing plans, ultimately helping to refine its long-term growth strategy to better align with the interests of its target markets.

Lake Nona