Case Study: Generali Real Estate achieves better investment decisions with Unacast location data

Generali Real Estate helps 400+ professionals make better investment decisions with Unacast

Generali Real Estate, a leading global real estate asset manager, faced the challenge of making complex data insights accessible to its non-technical team members to refine its investment processes. They needed to integrate large amounts of data into a spatial context to move beyond traditional financial analysis. To solve this, they partnered with Unacast for its location data.

Unacast provided the mobility data that powered the creation of City Forward®, a groundbreaking platform developed by Generali. The solution translates spatial data into strategic insights, which over 400 professionals now use for site selection, investment analysis, and more. This has greatly enhanced the team's ability to make informed decisions, understand customer behavior, and identify new risks and opportunities. The collaboration with Unacast was seamless, transforming their data into a versatile and easy-to-use tool for location intelligence.

Generali Real Estate