Case Study: a leading retail brand optimizes brick-and-mortar strategy with Unacast location data

a leading retail brand finds new store opportunities with Unacast using 12-month footfall and 6-mile catchment insights

A leading retail brand faced the challenge of expanding into new markets and optimizing its brick and mortar strategy. To reevaluate store locations and find opportunistic gaps in the marketplace, the brand used location data insights from Unacast.

Unacast provided a solution using migration trends, foot traffic patterns, and demographic data. This enabled the retailer to identify new areas of growth, benchmark competitors, and find marketplace gaps, such as an opportunity to capture customers traveling more than six miles to a rival store. Unacast's accurate data helped the brand make informed decisions on new store locations, product assortments, and ultimately gain market share.