Case Study: White Rose Shopping Centre boosts Yorkshire Day coverage with Umpf PR stunt

White Rose generates 23 pieces of coverage with Umpf

The White Rose Shopping Centre, a Yorkshire institution, engaged Umpf to create a significant splash around Yorkshire Day. The challenge was to develop an integrated PR and social media campaign that would celebrate the region and reintroduce the shopping centre as a local landmark.

Umpf executed a high-impact PR stunt by creating the UK's largest bouquet of white roses, an installation of over 2,000 flowers. The solution integrated experiential workshops, a social media giveaway, a targeted Snapchat filter, and media outreach. The campaign by Umpf generated 23 pieces of coverage with a 2.6 million circulation, including two front pages, and achieved a social media reach of 173k, successfully dominating regional media for the event.

White Rose