Case Study: Trinity Leeds achieves 800+ pieces of branded media coverage with Umpf PR stunt campaign

Trinity Leeds wins 800+ pieces of media coverage with Umpf

The customer, Trinity Leeds, faced the challenge of driving footfall following the Covid-19 lockdown and celebrating Leeds United's return to the Premier League. The PR agency Umpf was engaged to create a low-cost PR stunt to achieve these goals.

Umpf's solution was to rename a boulevard within the center Marcelo Bielsa Way, issuing a mocked-up sign upon the team's promotion and later holding a photocall to unveil the physical sign. This simple, creative stunt generated over 800 pieces of logo-branded media coverage globally, won four industry awards including PR Stunt of the Year, and created a lasting photo legacy for Trinity Leeds.

Trinity Leeds