Case Study: Trinity Leeds achieves standout local and national PR coverage with Umpf's "Farke On The Roof" stunt

Trinity Leeds earns 23m reach with Umpf PR stunt

The shopping centre Trinity Leeds partnered with the PR and social agency Umpf to create a memorable community moment and increase footfall. The challenge was to celebrate Leeds United securing a spot in the EFL Championship Play-Off Final with a high-impact campaign.

Umpf executed a PR stunt by installing a massive 294-square-meter monochrome portrait of manager Daniel Farke on the centre's glass dome roof. This solution, completed in just seven days, achieved 25 pieces of media coverage, including front-page news and broadcast features, with a total reach of 23 million. The Umpf campaign successfully increased footfall and connected the client with the local community.

Trinity Leeds