Case Study: Trinity Leeds boosts footfall and fan engagement with Umpf’s LUFC Smiley PR stunt

Trinity Leeds drives a 57.6% footfall increase with Umpf

Trinity Leeds, a shopping center, partnered with Umpf to create a celebratory activation marking Leeds United's Premier League promotion. The challenge was to drive significant footfall and engagement with a £25k budget and a tight turnaround for the campaign.

Umpf implemented a multi-faceted PR solution, which included installing a massive 306sqm LUFC Smiley on the center's domed roof and an interactive 'Wall of Support' for fan messages. This approach generated 44+ media pieces, reached 24 million people, and increased footfall by 57.6%. Umpf's campaign successfully captured widespread media coverage and hundreds of user-generated social posts.

Trinity Leeds