Case Study: Trinity Leeds achieves a 15% sales uplift with Umpf’s creative PR campaign

Trinity Leeds boosts sales 15% with Umpf

The customer, Trinity Leeds, faced the challenge of revitalizing its pre-paid gift card to increase visibility, sales, and overall awareness. To address this, they appointed the vendor Umpf to handle a complete campaign overhaul encompassing creative, PR, and experiential elements.

Umpf implemented a multi-faceted solution that included designing a modern suite of striking gift cards, creating an in-mall 'Wonder Wheel' experiential activation, and launching the 'Santaroo' PR stunt. This approach delivered a significant commercial success for Trinity Leeds, with Umpf's campaign generating a 15% total uplift in sales, a 37% increase in sales from the 'Wonder Wheel', and achieving a regional media reach of 49k.

Trinity Leeds