Case Study: Park Inn by Radisson drives global engagement with Umpf’s INNovation Room campaign

Park Inn by Radisson reaches 11.9M on social media with Umpf

Park Inn by Radisson sought to generate innovative ideas to revolutionize its guest experience. The hotel brand partnered with the agency Umpf to create and manage a campaign for a global student event.

Umpf developed the INNovation Room brand identity and created a comprehensive suite of digital and print assets, including a promotional film and social media graphics. The campaign achieved significant results, including a social media reach of 11.9 million people, over 31,000 website visits, and 5,400 public votes for the shortlisted ideas. Umpf's work successfully generated worldwide media coverage for the event.

Park Inn by Radisson