Case Study: the NHS improves access to online healthcare with Umpf’s digital and print campaign design

NHS Online Help launches a 60s explainer video and 40+ assets with Umpf

The NHS needed to communicate a new, digital-first method for patients to access medical advice, moving away from traditional phone calls and in-person visits. The challenge was to design a simple and intuitive patient experience that built trust. Umpf was enlisted to develop a design-led awareness campaign for this NHS Online Help service.

Umpf created a strong campaign identity and a clear digital design system, which included an interactive website with a postcode search tool, animated explainer videos, social content, and print materials. The solution was highly effective, leading to the campaign's design being repurposed for national use across different NHS regions. Umpf's work made healthcare information significantly easier to access and supported the NHS's vision for digital-first services.

NHS Online Help (the NHS)