Case Study: NHS Leeds CCG reduces seasonal health risks with Umpf’s weather-triggered campaign

NHS Leeds CCG drives 514,200 OOH impressions with Umpf

NHS Leeds CCG approached Umpf with a challenge to alleviate pressure on local health services by raising public awareness of health risks associated with seasonal weather conditions.

Umpf implemented an innovative campaign using weather-triggered digital OOH advertising, a live-painted billboard, and social media. This solution directed traffic to a health landing page and a competition. The Umpf campaign generated over 514,000 OOH impressions, resulted in 3,105 competition entries, and secured significant PR coverage, successfully educating the public to reduce seasonal NHS pressures.

NHS Leeds CCG