Case Study: murmur boosts brand awareness with PR support from Umpf

murmur secures 136 coverage pieces and 70m reach with Umpf

The customer, a bedding and homeware brand named Murmur, partnered with the vendor Umpf to raise its brand awareness among consumers. The challenge was to drive the brand's online and retail launches while building its presence in the competitive homeware sector.

Umpf implemented a consumer PR strategy focused on key retail moments and maintained an always-on PR approach to secure media coverage. The results were highly successful, achieving over 130 pieces of coverage and a potential reach of 70 million across top national and lifestyle titles, significantly boosting Murmur's product visibility and ongoing brand awareness.

Murmur