Case Study: Morphy Richards achieves 175M media reach with Umpf PR & Social Campaign

Morphy Richards drives 175M media reach with Umpf

The customer, Morphy Richards, sought to mark its 85th anniversary with a campaign that would engage consumers and amplify its heritage and reliability messaging. The vendor, Umpf, was enlisted to execute a PR and social campaign to meet this challenge.

Umpf implemented a two-stage integrated campaign. The first phase involved a competition to find the nation's oldest working appliance, while the second phase launched a children's design contest for an appliance of the future. The solution utilized earned, paid, shared, and owned media, including national and regional print, digital, social, broadcast, and influencer partnerships. The results for Umpf's campaign were exceptional, securing 103 press clippings against a target of 15 and achieving a total media reach of 175 million. It became the brand's best-performing social content and won two PR Moment Awards.

Morphy Richards