Case Study: MindMate boosts youth engagement and website traffic with Umpf’s digital PR campaign

MindMate boosts website traffic 22% with Umpf

The customer, MindMate, a mental health support website for young people in Leeds, faced the challenge of raising online awareness and tackling the stigma associated with mental health, particularly among young males. The vendor, Umpf, was tasked with executing a digital PR campaign to reach this digitally-savvy demographic.

Umpf implemented a highly-targeted digital campaign that included advertising within Football Manager 2018, a social media Thunderclap, and geotargeted Snapchat filters. This solution drove a 28% increase in traffic from young males and a 439% rise in social media click-throughs. The campaign achieved nearly 8 million media impressions, successfully breaking down barriers to mental health support.

MindMate