Case Study: Landsec drives footfall and brand engagement with Umpf's national retail influencer campaign

Landsec drives 2.4 million impressions with Umpf's influencer campaign

The customer, Landsec, a UK retail property company, faced the challenge of driving footfall and engagement across its portfolio of shopping centres and outlet villages. They engaged the vendor, Umpf, to execute an annual retainer influencer marketing programme to create aspirational yet relatable content for local audiences.

Umpf implemented a solution by managing a roster of over 35 influencers tailored to each property's unique criteria. The programme involved creating monthly briefs and coordinating with brand partners to produce over 560 pieces of content. The results for Landsec included 2.4 million impressions, a 2.2% engagement rate, and 126 influencer visits across 9 properties, driving fame and providing always-on social support.

Landsec