Case Study: Keepmoat Homes boosts brand awareness and social growth with Umpf PR and Social Media

Keepmoat Homes grows Instagram to 12K+ followers with Umpf

Keepmoat Homes, a leading UK housebuilder, required comprehensive PR and social media support across all nine of its regional divisions to build its brand reputation and community engagement. The company partnered with the agency Umpf for full-service communications support, including strategic planning, creative campaigns, and press office services.

Umpf implemented a multi-faceted solution that included proactive press office management, creative campaigns like Hedgehog Highways and a Pet Pawtrait competition, and strategic influencer partnerships. The results were significant, with Umpf growing Keepmoat's Instagram followers from 3K to over 12K and its LinkedIn followers from 13K to over 45K. Their content achieved over 100K organic Instagram reel views, and a custom Giphy account garnered over 32 million views for its 37 GIFs.

Keepmoat Homes