Case Study: Health Education England boosts NHS apprenticeship awareness with Umpf’s award-winning #NHyeS campaign

Health Education England boosts NHS web traffic 122% with Umpf

The customer, Health Education England, an NHS department, faced the challenge of raising awareness for apprenticeship opportunities within the NHS. To address this, they partnered with the vendor Umpf for an integrated health PR campaign.

Umpf created the award-winning #NHyeS campaign, which utilized creative PR, social media, and a targeted Snapchat stunt. This solution drove a 122% increase in web traffic to the NHS careers site and achieved a media reach of seven million. For its success and innovative approach, the campaign won a CIPR Gold award.

Health Education England