Case Study: Harrison Spinks achieves 125M reach and a 6,775% traffic spike with Umpf PR

Harrison Spinks boosts coverage to 125m reach with Umpf

Harrison Spinks, a luxury bedmaker, faced the challenge of increasing its consumer-facing profile. The company engaged Umpf PR to help transform it into a household name through a targeted public relations campaign.

Umpf implemented a comprehensive consumer press office strategy, building relationships with top-tier media and securing coverage across print, online, and broadcast channels. The results were significant, with Umpf securing 257 media clippings with a reach of over 125 million. A highlight was primetime coverage on BBC TWO's "Inside The Factory," which drove a 6,775% increase in website visitors for Harrison Spinks.

Harrison Spinks