Case Study: Gunwharf Quays achieves 53 media stories and 21M+ reach with Umpf's Art & Putt PR campaign

Gunwharf Quays secures 53 coverage pieces and 21M reach with Umpf

Gunwharf Quays, a retail outlet, hosted a custom mini golf course event and engaged Umpf to promote the experiential activation through a creative retail PR campaign.

Umpf implemented a multi-faceted solution that included press releases, an AI social video stunt, a branded golf buggy, and coordinated journalist and influencer visits. The campaign secured 53 pieces of media coverage and achieved a total reach of over 21 million, successfully turning the event into a major local talking point.

Gunwharf Quays