Case Study: Gunwharf Quays drives 234 pieces of coverage and 64m reach with Umpf

Gunwharf Quays drives 234 pieces of coverage and 64m reach with Umpf

Gunwharf Quays, a retail and leisure destination, faced the challenge of launching ApolloDomes, a UK-first immersive entertainment offer featuring two seasonal experiences. They needed to generate standout national and regional coverage and build significant influencer buzz to position this new concept as a must-visit destination during two of the noisiest periods in the events calendar: Halloween and Christmas. The vendor, Umpf, was tasked with making this new leisure offering a success.

Umpf implemented a PR and influencer strategy that treated the launch as an ongoing destination, using scale, spectacle, and storytelling. Their approach included early announcements, exclusive press and influencer previews, and a mix of paid and gifted partnerships with creators. The results were 234 pieces of coverage with a reach of over 64 million, alongside record-breaking influencer engagement. One influencer video became the most highly engaged piece of content ever for Gunwharf Quays, proving the success of Umpf's campaign.

Gunwharf Quays