Case Study: Cook’s Club boosts hotel awareness and bookings with Umpf’s influencer campaign and PR stunt

Cook’s Club boosts hotel awareness with Umpf’s influencer campaign delivering 132 pieces of content

Cook’s Club, a European hotel brand, faced the challenge of raising awareness for its key destinations and new hotels to drive bookings. The vendor Umpf was tasked with addressing this through a PR and social media campaign.

Umpf implemented a multi-faceted solution that included influencer trips, a 'bagvertisers' PR stunt where suitcases were branded in exchange for holidays, and a cocktail-making social media competition. The campaign generated 132 pieces of content, reached 882k people, and achieved high engagement rates, including 24.6% on resort activity posts. Umpf's efforts successfully increased awareness and drove interest in Cook’s Club properties.

Cook’s Club