Case Study: Clarks Village breaks a world record with Umpf's Santa Skate PR stunt

Clarks Village breaks a world record with Umpf's 155-Santa skate

The customer, Clarks Village, sought to promote the return of its annual festive ice rink. The vendor, Umpf, was tasked with using its PR services to create a significant launch event that would generate buzz and media attention for the attraction.

Umpf implemented a creative PR stunt by organizing an attempt to break the world record for the most Santas skating on ice. The agency managed the event, provided Santa suits, secured media coverage, and coordinated live broadcasts. The solution resulted in 56 pieces of coverage, a total reach of 112 million, and a broken world record with 155 Santas participating, successfully elevating the ice rink into a must-visit destination.

Clarks Village