Case Study: Cafédirect boosts social engagement and organic growth with Umpf's Machu Picchu social content

Cafédirect boosts Instagram organic growth 334% with Umpf

Umpf worked with Cafédirect, the UK’s first Fairtrade coffee brand, to support the launch of its TV advertising campaign for Machu Picchu coffee. The challenge was to amplify this campaign's higher purpose message and drive engagement through the brand's social channels and newsletters.

Umpf designed creative social content focused on the destination of Machu Picchu, including an at-desk travel guide and a partnership with an Instagram mixologist. This solution delivered significant results for Cafédirect, including a 26% Facebook engagement rate and massive organic uplifts of 334% on Instagram and 106% on Facebook, alongside increased brand awareness.

Cafédirect