Case Study: Buchanan Galleries drives footfall and raises charity funds with Umpf’s ‘Wee Big Yins’ PR stunt

Buchanan Galleries raises £9,766 and boosts footfall 7.6% with Umpf

Buchanan Galleries, a shopping center, partnered with the PR and social agency Umpf on a campaign to support its charity partner, Glasgow Children’s Hospital Charity. The challenge was to create a significant fundraising event that would also drive footfall and generate media coverage.

Umpf designed and executed a PR stunt by commissioning a limited-edition set of Billy Connolly minifigures, the 'Wee Big Yins,' for a one-day sale. The agency managed all publicity, social media, and in-center artwork. The Umpf campaign sold out in four hours, raising a record £9,766 for the charity. It also generated 33 media pieces and contributed to a 7.6% increase in footfall for the center.

Buchanan Galleries