Case Study: Bluewater achieves a 23% footfall uplift with Umpf's PR and influencer campaign

Bluewater boosts opening-day footfall 23% with Umpf

The customer, Bluewater, faced the challenge of launching the world's first Sidemen retail store and generating significant hype for its opening. They engaged the vendor, Umpf, to manage a comprehensive PR and influencer campaign to drive footfall and media attention.

Umpf executed a multi-faceted solution, drafting and distributing press releases, closely liaising with the client and management teams, and managing on-site press and photographers during the launch event. The campaign resulted in 55 individual media clippings with a combined press reach of 56.3 million. This effort directly contributed to a 23% uplift in footfall on opening day, with over 10,000 fans attending the launch.

Bluewater