Case Study: Belling achieves 2.8m social media impressions with Umpf's Energy-Saving Recipe Book campaign

Belling earns 2.8m social impressions with Umpf

The cooking appliance brand Belling worked with PR and social media agency Umpf to create a timely campaign addressing the energy and cost-of-living crises. The challenge was to provide consumers with a valuable resource that highlighted Belling's products in a helpful and relevant way.

Umpf developed a free, downloadable Energy-Saving Recipe Book containing low-energy versions of popular meals. The agency promoted the book through targeted press outreach and social media content, also partnering with social media influencers for added reach. This solution secured 195 pieces of press coverage, including two double-page magazine features, and achieved a social media reach of over 2.8 million impressions for Umpf's client.

Belling