Case Study: Thomas Cook cuts editor production time by 40% with Umbraco

A Umbraco Case Study

With Umbraco, Thomas Cook outlines its strategies in Europe

Thomas Cook Northern Europe, which operates Spies, Ving and Tjæreborg across four countries and sells around 1.5 million trips a year, needed a user-focused, multi‑market digital platform to support shifting customer journeys (today 1.6 million site visits and 80% of sales online) and growing mobile bookings. To meet these demands and simplify local adaptation, Thomas Cook selected Umbraco CMS.

Umbraco delivered a building‑block template and module approach, easy content and image management, and Gold Support to streamline multi‑market publishing and campaigns. As a result, Umbraco cut editor production time by about 40%, enabled reuse of roughly 80% of site copy across markets, sped up landing-page workflows, and reduced costs while improving SEO and customer experience.

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