Case Study: Village Hotels achieves 13% conversion uplift and 214% ROI with Umbraco CMS

Village Hotels - Customer Case Study

Village Hotels needed a complete digital rebuild: a new website, booking and rate‑management systems across multiple hotels, a way to replace expensive printed lobby materials, and an in‑room concierge experience. Umbraco — implemented by Gold Partner Equator using Umbraco Cloud and its headless CMS — was selected to provide a flexible, multi‑site platform and the integrations required for booking engines, smart screens and voice devices.

Equator used Umbraco’s headless architecture to deliver a component‑driven site, an extendable bespoke booking engine (supporting a live switchover from Opera to Hetras), Echo Dot in‑room concierge functionality and lobby Totem screens. The project drove measurable impact: more than a 13% uplift in conversion rate, a 214% ROI within six months, increased bookings, better organic traffic and search rankings, and significant savings from reduced printed materials — all powered by Umbraco.

Village Hotels