Case Study: BBMC Mortgage achieves 38,000+ leads and 75% lower mobile bounce with Umbraco

A Umbraco Case Study

Umbraco implementation with a full redesign and improved lead generation

BBMC Mortgage (BBMC) needed to stand out in a highly competitive mortgage market and asked Scandia to rethink their online presence. The engagement centered on a full redesign and an Umbraco implementation of the corporate site, plus a community micro‑site, a last‑minute sweepstakes lead‑gen site and a custom lead‑management platform to improve lead capture and routing.

Using Umbraco as the CMS, Scandia built persistent session tracking and a custom lead platform integrated with 50+ lead sources and Velocify, delivering leads in under 10 seconds. The Umbraco solution drove clear results: mobile bounce rate down 75%, more than 38,000 sweepstakes leads in two months, and 1,072 keywords improved in rank (May 2017), with VA pages rising into four of BBMC’s top 10 landing pages.

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