Case Study: J.P. Morgan Asset Management achieves 33% longer sessions and 50% more page views with Umbraco

Umbraco Awards 2019 Best Design & Best Certified Partner Solution winner

J.P. Morgan Asset Management sought a fresh, innovative way to engage and educate investors and to strengthen their credibility in the market. Working with Yoyo Design to create the A Story About Trusts experience, they chose Umbraco as the backend CMS to support a highly interactive, brand-led site that could be easily updated and adapted over time.

Built on Umbraco, the solution used a “particle” visual concept, a timeline-driven Our Investment Trusts section and a Which Trust For Me? interactive questionnaire to guide users through investment options; the Umbraco backend gave the client control over even complex content. The project delivered strong results: average time on site +33%, pages viewed +50%, bounce rate −21% and female visitors +27%, and the work was recognized at the Umbraco Awards 2019.

J.P. Morgan Asset Management

Jordan Chinchen

Senior Marketing Manager