Case Study: Wagenborg Ferry Services achieves a personalized, award-winning e-commerce & ticketing platform with Umbraco

Umbraco Awards 2019 Best Custom & Best Gold Partner Solution winner

Wagenborg Ferry Services, which carries about 2 million passengers and 200,000 cars and trucks annually to the Wadden Islands, needed a modern e‑commerce platform to handle a complex, multi‑step customer journey and support a new fast ferry service. Using Umbraco (the Umbraco CMS platform) the team rebuilt the online checkout and ticketing ecosystem—including a Customer Service Hub, monitoring dashboard and ticket‑machine integration—to simplify touchpoints and improve usability across web and kiosk channels.

The Umbraco‑based solution enables real‑time order and payment insights in the back office, country‑specific online payments, hybrid website sales plus touch‑optimized ticket machines, and fully personalized e‑tickets (companion, vehicle, luggage and service data) that can be adjusted and resent. Built on Umbraco, the platform supports Wagenborg’s large annual volume, delivers a more user‑friendly journey, and earned Umbraco Awards 2019 for Best Custom and Best Gold Partner Solution.

Wagenborg Ferry Services