Case Study: Sustrans achieves higher donations and conversion rates with Umbraco

Turning website visitors into supporters of Britain's sustainable transport charity

Sustrans, the UK walking and cycling charity, needed a website that would better explain its impact and turn more visitors into donors. Working with Umbraco and True Digital, the organization wanted a digital presence that was clearer, more engaging, and better aligned to its mission.

Umbraco helped deliver a redesigned site with streamlined navigation, stronger storytelling, prominent statistics, and targeted calls to action on key pages, all built on Umbraco CMS and Umbraco Cloud. The result was a 50% year-over-year increase in donation revenue, a 20% increase in revenue overall, and a 45% rise in conversion rate, with organic search visitors more than twice as likely to donate.

Sustrans

Eva Ferguson

Website Manager