Case Study: StreetWise achieves reduced bounce rates and effortless content management with Umbraco Cloud

A Umbraco Case Study

StreetWise - Customer Case Study

StreetWise, a Chicago-based nonprofit that empowers people facing homelessness through job opportunities and a street-published magazine, needed a redesigned website that better conveyed its message of entrepreneurship and made content and vendor updates simple. Marcel Digital, an Umbraco Certified Partner, rebuilt the site on Umbraco Cloud to replace a limiting WordPress setup and address an outdated, hard-to-edit vendor map and stale content.

Using Umbraco Cloud, Marcel Digital enabled easier content management, a straightforward vendor map editor, and automated deployments via Visual Studio Team Services, giving StreetWise control of hosting and faster updates. The Umbraco-powered site reduced bounce rate by 22% and increased pages per session by 7%, and editors now find the Umbraco interface quick and intuitive for regular updates.

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