Case Study: Seattle Sutton’s Healthy Eating achieves 83% organic search growth and better UX with Umbraco

Seattle Sutton's Healthy Eating

Seattle Sutton's, a provider of home-delivered meal plans, needed an updated website to better showcase meals and create an intuitive buying process. Umbraco was chosen as the marketing CMS (implemented by Umbraco Gold Partner Marcel Digital) to give staff easy content control and to support tighter integration with the site’s custom purchase and order-management systems.

Marcel Digital implemented a redesigned site that cohabitates Umbraco within the same .NET application using MVC areas, integrated Umbraco with backend order management and holiday scheduling, added a revamped administrative interface for distributors, and deployed the solution to Microsoft Azure. The work—enabled by Umbraco’s easy integration and cloud readiness—delivered measurable gains: 19% increase in overall traffic, 83% increase in organic search traffic, and an 11% increase in time on site.

Seattle Sutton's

Seattle Sutton's