Case Study: OR Society achieves 18% more site visits and increased direct‑debit memberships with Umbraco

A Umbraco Case Study

OR Society - Customer Case Study

OR Society, the UK charity for operational research, faced a slow, fragmented website that was hard to navigate and very difficult to edit. Using Umbraco CMS (implemented by Gold Partner Crumpled Dog), the brief was to deliver a fresh, easy-to-update site that supports tiered member access, publications, events, training and a complex accreditation process.

Crumpled Dog built the new Umbraco-based site with CRM, Eventsforce and MailChimp integrations, automated membership and accreditation workflows, and flexible content management for editors. The Umbraco solution delivered measurable impact: overall visits up 18%, page views up 10%, Join-page visits up 78% over a six-month comparison, direct-debit payers rising from 48% to 58%, and staff time spent on phone/email queries reduced to near zero.

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