Case Study: Olympic Holidays achieves 23% higher conversions and faster content editing with Umbraco

Olympic Holidays - Customer Case Study

Olympic Holidays, a multi‑million pound travel company, was running a traffic‑heavy site on an old Umbraco v4 build that caused slow back‑office performance, cumbersome content editing and poor integration with tens of thousands of images and external data sources. To modernize the platform they turned to Umbraco (implemented by Umbraco Gold Partner Offroadcode) and its Umbraco CMS, seeking a rebuild to a newer version that would improve editor productivity and support future growth.

Offroadcode rebuilt the site on Umbraco v7, redesigned the front end, consolidated external data sources and delivered custom back‑office tools (released as open‑source packages such as EditorNotes, Bulk Editor and Sortable Media) to streamline content management. The Umbraco implementation dramatically sped up editorial workflows, freed up editor hours for richer content, and delivered a 23% increase in conversion rate, while improving reliability and maintainability.

Olympic Holidays

Caroline Cairns

Editor