Case Study: National Geographic achieves an AI-powered, user-friendly photo contest platform with Umbraco

A Umbraco Case Study

Preview of the National Geographic Case Study

National Geographic - Customer Case Study

National Geographic needed a modern, user-friendly platform to run its annual photo contest, handling large volumes of submissions while improving usability, scalability and accessibility. DotControl built the site on Umbraco using Umbraco CMS to showcase photos, streamline entry workflows, and support both amateur and professional photographers in a tight deadline.

The Umbraco-based solution automated EXIF metadata extraction, used Cognitive Services Computer Vision API to suggest tags, and applied AI to flag potentially offensive content—cutting manual review work and saving time for users and judges. All image metadata was captured for analysis and continuous improvement, and the project’s impact was recognized as the Umbraco Awards 2019 Best New Tech winner.

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