Case Study: Mercedes‑Benz achieves real‑time lease configurator and 143% online order conversion lift with Umbraco

A Umbraco Case Study

Mercedes Benz - Customer Case Study

Mercedes Benz faced a rapidly changing private‑lease market with daily price adjustments and rising customer expectations. To take control of pricing and product configuration they worked with Perplex to build an Umbraco‑based Midlayer and CMS that could connect internal calculation, production and image systems and provide a customer‑facing configurator.

Using Umbraco, Perplex implemented a Midlayer that synchronizes calculation, manufacturing and image data, exposes simple APIs for third parties, and powers two websites from one Umbraco installation so customers see visual car configurations and real‑time lease pricing. The Umbraco solution delivered clear business results: test drive requests +132%, contract requests +149%, online order conversion +143%, plus automated image/data enrichment and streamlined straight‑through contract processing.

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