Case Study: Lobster Ink achieves a marketer-friendly new website in 60 days with Umbraco

A Umbraco Case Study

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Lobster Ink - Customer Case Study

Lobster Ink, an enterprise learning platform for multinational businesses, needed a corporate website that could keep pace with rapid growth and let marketers respond quickly to market demands. Working with Arlanet, they chose Umbraco as the CMS foundation—using Umbraco Cloud and the Umbraco-based Accelerator—to deliver the flexibility, ease of use, and scalability required.

Arlanet implemented a redesigned site on Umbraco Cloud with the Umbraco Accelerator and custom functionality, launching the new site in just 60 days. The Umbraco-based solution reduced maintenance overhead, gave marketers fast, self-service content control, handled traffic spikes, and enabled quicker lead-optimization iterations; Lobster Ink was also a top nominee in the Best Editing Experience category at the Umbraco Awards 2019.


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Lobster Ink

Gerard du Plessis

Global Head of Marketing


Umbraco

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