Case Study: Jaktia achieves 50%+ increase in direct traffic and improved mobile engagement with Umbraco CMS

A Umbraco Case Study

Jaktia - Customer Case Study

Jaktia, Sweden's largest retail chain for hunting, fishing and outdoor life, wanted to strengthen its expert positioning and create a website that better reflected the brand while driving more online and in‑store customers. Mardi Gras Digital chose the Umbraco CMS (built on Umbraco 7.14.0) to address goals around discoverability, a stronger "we‑feeling" between ambassadors, stores and customers, and a clearer expert reputation.

Using Umbraco, Mardi Gras Digital delivered a user‑focused redesign with integrations to an API, an Elastic product index and the Enova e‑commerce platform, making content production and mobile UX easier. The Umbraco‑based solution produced measurable impact — more than a 50% increase in direct traffic, reduced mobile bounce rate and longer session durations — helping Jaktia attract more customers and reinforce its expertise.

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