Case Study: Domino’s Pizza achieves 80% sales increase with Umbraco

Domino’s Pizza - Customer Case Study

Domino’s Pizza in Iceland, which operates 25 stores, wanted a website that was better, safer and faster to serve as a platform for future development. They already used the Umbraco CMS and chose Umbraco for its stability, security and integration capabilities as the core of the rebuild to meet those requirements.

Built on Umbraco with a new React frontend, the solution streamlined the checkout (remembering past orders, saving repeat orders, reducing dropdowns), automated data flows between the website, ERP and third‑party systems, and underwent thorough stress and security testing. The Umbraco-based site delivered faster, more reliable performance and higher conversion — credit card and mobile payment sales increased by 80% year over year after launch.

Domino’s Pizza