Case Study: Cormar Carpet Company achieves 78% increase in sample requests with Umbraco CMS

A Umbraco Case Study

Preview of the Cormar Carpet Company Case Study

Cormar Carpet Company - Customer Case Study

Cormar Carpet Company, one of the UK’s leading carpet manufacturers, needed a modern B2C website to showcase its ranges, drive sample orders and help customers find local stockists. CSI Media was appointed to design and build the site, using the Umbraco CMS to give Cormar marketing autonomy, responsive performance, SEO-ready pages and the functionality required for sample ordering and retailer lookup.

Built on Umbraco, the solution delivered custom design components, SEO optimisation, two bespoke sample baskets, integration with Cormar’s B2B trade portal and a postcode-based “Find a Retailer” tool. The Umbraco-based site drove strong results: a 78% increase in sample requests, 62,724 additional mobile users and 17,259 more tablet users, and won Gold in the Marketing category at The National Flooring Innovation Awards 2018.

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